- 22+you – Complete Brand Guidelines

Overview

To keep everything consistent, I built clear rules around spacing, minimum size, and correct versus incorrect use. For example, the logo should never be stretched, altered, or placed on clashing backgrounds. I also created alternative versions such as a light treatment, a dark background version, and one built around the custom campaign color I named 22+red.

The guidelines also include the campaign’s slogan “strongertogether,” which can be used with or without a hashtag depending on the medium. Typography was an important part of the identity, so I defined typefaces for both English and Kurdish, making sure the campaign could communicate smoothly across different audiences.

Beyond the basics, I thought about real applications. I showed how the logo should appear on social media profiles, cover photos, and even circular and square formats that fit standard platforms. I also designed templates for posts and backgrounds so the campaign’s look stays recognizable in everyday content. Placement on print materials like flyers and reports was also covered, along with examples of how to combine the logo with photos and illustrations without losing balance.

The final guidelines work as a practical toolkit. They make sure that whether the campaign is speaking on Instagram, handing out printed materials, or sharing a story through visuals, the 22+you identity always feels connected and trustworthy.

Tools Used