- Smart Expense Logo

Overview

I designed the visual identity for Smart Expense, a finance app focused on helping users control spending, get a clear overview of expenses, and set financial goals. The logo concept is based on three ideas: control, clarity, and checkpoints, which guided the shapes and composition.

In addition to the visual logo, I created a sonic logo for the app, producing five different variations to explore how sound could reflect the brand’s personality. The visual identity uses a purple-to-blue gradient for a modern, tech-forward feel, while the slogan “Control your spending” reinforces the app’s purpose in a straightforward way.

Tools Used