- Google Ad Banners

Overview

I designed a series of Google ad banners for TAMS / arbeitsbedarf24, promoting their range of workwear, safety gear, and gardening tools. The goal was to create visually consistent and impactful ads that communicated the brand’s reliability and practicality while remaining eye-catching and easy to read across digital platforms.

Each banner was adapted into multiple standard Google Display sizes to ensure full coverage across various placements and devices. I carefully adjusted the layout, typography, and image composition for each format, maintaining brand consistency while optimizing for clarity and balance in every dimension.

Alongside the static designs, I created animated GIF versions to add motion and visual energy. The animations were kept subtle and functional, highlighting key products, taglines, and call-to-action elements to attract attention without overwhelming the viewer. This approach gave the campaign a dynamic, professional edge while staying true to the TAMS visual identity.

Tools Used